Jordi BeneytoFerre

Jordi BeneytoFerre

Company: Icebreaker

Job title: Senior Manager of Global Innovation


Move to Natural, Icebreakers Journey Towards Plastic Free 23 Fibers 1:15 pm

• Walk through the strategy and motivation which send Icebreaker on a quest to eliminate petro-chemical synthetics from its performance apparel range. • Role that bio-based solutions played in our plastic free strategy struggles and successes. • The future of natural performance fibers.Read more

day: Day Two

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